Article

Insight: Empathy, Experience and Experiment

Empathy is one of the mindsets that should be internalized whenever a Design Thinker conducts a design or customer research. However, gaining empathy toward target customers is not easy. There’s a tool called Empathy Map. Essentially the tool helps you to EXPERIENCE every situation and condition being experienced by your …

Article

Ideation: Share your ideas!

If someone has stolen your idea, that means you got a good idea! “Don’t be afraid to share your ideas. “Don’t be afraid to share your ideas with your friends, colleagues, coworkers or strangers!” I say it many times whenever I facilitate an Innovation & Design Thinking workshop. And the …

Article

Insights: Explore & Exploit

A design thinker has to EXPLORE deeply the customer’s jobs-to-be-done. Ask everything and question why the customers behave the way they do in their own context and environment. Once a design thinker found an interesting insight, then s/he can EXPLOIT further the underlying driver and motivation that nudge the customers …

Article

Customer’s Jobs to Be Done

Why is innovation is so hard to predict and sustain? Why some myriads of analytics; quantitative, regression, factor analysis still not able to predict innovation? Those are quote un quote questions from the recent book authored by Prof Clayton Christensen et al, titled: “Competing Against Luck; The Story of Innovation …

Article

Design Thinking for Business Strategy – A Customer-Centered Approach

Abstract: Business strategy’s goal is to create competitive advantage – a superior unique value proposition perceived by customers and competitors. The value creation of competitive advantage has to be understanding and putting customers needs first in the business strategy formulation and activities. The quest is enabled by Design Thinking as an approach to …

Article
2

Design Thinking Modes for Innovation

 Repost from my article in Koran Jakarta, on Innovation & Science column, ed Tuesday, Aug 25th, 2015=============== “Thinking like a designer can transform the way you develop products, services, processes-and even strategy” Tim Brown, CEO and President of IDEO – Innovation & Design Firm At a market located in Kebayoran residential …

Article

Design Thinking Sets The Mindset for Innovation

Repost from my latest article in Koran Jakarta on Innovation & Science column, ed August 18th, 2015. Translated with Google Translate – with (offcourse) my “human” translation for some phrases which were not translated adequately by Google :). “Thinking like a designer cantransform the way you develop products, services, processes-and even strategy” …


Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/designth/public_html/wp-includes/functions.php on line 4221