Design Thinking for Social and Technology-Based Business


In the era of VUCA, we can’t be separated from technology especially in the business world. Technology can be used in businesses such as manufacturing, improving customer care, transportation, human resource management, business communication. Technology can be used to improve their services or products as a way of gaining a competitive advantage.

4 years In a row, in February 2020, Innovesia conducted the Design Thinking Course for MMUI Students for 3 weeks. The students learned how to set a design thinking mindset to develop social and technology-based business. The participants consist of 78 students and were clustered into 10 groups, and each was given the specific focus of the industry as their challenge.

At the end of the class, the students presented their prototypes using the storytelling method. This method gave them the different levels of presentation to sell their prototypes to the stakeholder and panel of judges.

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