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Article
7 Must-Have Mindsets for Innovator: Design Thinking Mindsets

In an uncertain situation like today, we need to adapt to the situation. In adapting, continuous innovation is needed. Design thinking is well known as a magic process for innovation. This method is arguably the most attractive way to describe a model for innovation based on human-centered observation and prototyping. …

Education
Creating Post-pandemic Social Innovation with MMUI Post-graduate Students

We are truly humbled to be chosen once again to help Magister Manajemen Universitas Indonesia (MMUI) in delivering the  Design Thinking Course. Our program, a 3-week course on the Design Thinking methodology for MMUI post-graduate students, has been running for the sixth straight year. And once again, we were very …

Article
Boosting Sales with Value Proposition

Competition in business is getting tighter. The products and services offered by companies are becoming more similar. Customers have more choices in products to use. Companies must convince their customers to use their products or services through unique features and benefits. The right value proposition can help customers’ decision-making when …


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