Celebrating Creativity Month with a New Perspective

Happy new year!

We at Innovesia would like to extend our wishes for the new year to our partners and clients. With 2020 in our rearview mirror, it is important to get the gear running with a fresh mindset towards innovation.

January does not only mark the beginning of a new year but also known as Creativity Month. Coined by sales expert and professional keynote speaker Randall Munson, now it is mostly known to acknowledge people who work in different creative industries and showcase how various creative and cultural infrastructures provide new ideas and address challenges across different sectors.

In our business, we often teach our partners from different industries to think outside the box using different methods when solving business challenges. One of them is by using the Design Thinking approach, but we want to highlight one of the techniques used within the methodology to help our creative thinking process. We believe this technique can apply to different situations in finding creative ideas for your problem. Enter: zoom-in zoom-out perspective.

This technique teaches us to manage our way of thinking in the process of creative problem-solving. We have to strike a balance in exploring new ideas or opinions (zoom out) and analyzing each result deeper (zoom in). This helps us to be creative in the right process of innovation development, so the solution that we generated is used preferably by the targeted users or customers. 

The zoom-in zoom-out perspective is essential in our innovation method. Going through the steps of Innovesia’s Design Thinking, our partners are encouraged to zoom out their perspective when understanding the root cause of problems or challenges and generating ideas to solve the challenges. On the other side, we honed our perspective when defining the customer’s problem and creating the prototype.

We hope this can inspire us more to innovate more creatively, regardless of our industries or businesses. Let’s face 2021 with new motivation to be more innovative. Cheers!

Article
Agile Fundamental for DBS Kampus Merdeka

In line with the Ministry of Education and Culture Program – Kampus Merdeka, DBS, and Innovesia collaborated to organize a workshop specifically designed for DBS interns. In this workshop, Agile concepts and practices are introduced to those who take part in the internship program as part of the Merdeka Campus …

Article
Business Acumen Essential with Nusantara Regas

Business landscape is changing faster than ever, be it from the demand from the market as well as the rising numbers of new competitors. Hence, it is crucial to always improve strategies for employees. Over the course of two month, Nusantara Regas equipped their team members with mindset-changing workshops with …

Article
7 Must-Have Mindsets for Innovator: Design Thinking Mindsets

In an uncertain situation like today, we need to adapt to the situation. In adapting, continuous innovation is needed. Design thinking is well known as a magic process for innovation. This method is arguably the most attractive way to describe a model for innovation based on human-centered observation and prototyping. …