In an uncertain situation like today, we need to adapt to the situation. In adapting, continuous innovation is needed. Design thinking is well known as a magic process for innovation. This method is arguably the most attractive way to describe a model for innovation based on human-centered observation and prototyping. …

Competition in business is getting tighter. The products and services offered by companies are becoming more similar. Customers have more choices in products to use. Companies must convince their customers to use their products or services through unique features and benefits. The right value proposition can help customers’ decision-making when …

Happy new year! We at Innovesia would like to extend our wishes for the new year to our partners and clients. With 2020 in our rearview mirror, it is important to get the gear running with a fresh mindset towards innovation. January does not only mark the beginning of a …