Three Types of Empathy

Article

Design thinking can’t begin without a deeper understanding of the people we are designing for. In order to gain that understanding, it is important for us to empathize with the people we are designing for so we can understand their needs, thoughts, emotions and motivations. Empathize, the first stage of the Design Thinking Method, means developing a sense of empathy towards the people we are designing for, ability to see the world through other people’s eyes; to see what they see, feel what they feel, and experience things as they do. None of us can fully experience things the way someone else does, but we can attempt to get it as close as possible.

To understand what empathy is, it’s important to look at different kinds of empathy. Psychologists Daniel Goleman and Paul Ekman break down the concept of empathy into the following three categories:

  1. Cognitive empathy is the ability to understand how a person feel and think. Cognitive empathy makes us better communicators, because it helps us relay information in a way that best reaches the other person.
  2. Emotional empathy (also known as affective empathy) is the ability to share the feelings of another person. Some have described it as “your pain in my heart”. This type of empathy helps you build emotional connection with others.
  3. Compassionate empathy (also known as empathic concern) goes beyond simply understanding others and sharing their feelings; it actually moves us to take action, to help however we can.

So, making a useful product or service needs more than just a group of talented and hard working people. We have to engage and collaborate through empathy and authenticity, staying connected and transparent, and empowering clear communication and strong collaboration.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Article
Human Centered Design: Essential to Innovate

“When you understand the people you’re trying to reach—and then design from their perspective—not only will you arrive at unexpected answers, but you’ll come up with ideas that they’ll embrace.” – IDEO, Field Guide to Human-centered Design Human centered design is a process of problem solving that focuses on human …

Article
Embed a Design-Driven Culture

At Innovesia, we meet clients with various cases. Companies want to work with a design-driven mindset but struggle to implement it. The main problem is there is not a shared understanding of “design thinking” across the organization. Just selling a product or service to customers won’t engage them, companies can …

Uncategorized
Roadshow Surabaya – PGN ENERGI Startup Competition

Continuing our roadshow activities for PGN ENERGI Startup Competition, on Thursday, October 24th , 2019, Perusahaan Gas Negara (PGN) and Innovesia will hold PGN ENERGI – ROADSHOW SURABAYA. It will be on GeCo CoWorking Space, Komplek AJBS, Surabaya, from 12 PM to 3 PM. The speakers will be: Dr. Rinaldi …


Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/designth/public_html/wp-includes/functions.php on line 4217