Three Types of Empathy

Article

Design thinking can’t begin without a deeper understanding of the people we are designing for. In order to gain that understanding, it is important for us to empathize with the people we are designing for so we can understand their needs, thoughts, emotions and motivations. Empathize, the first stage of the Design Thinking Method, means developing a sense of empathy towards the people we are designing for, ability to see the world through other people’s eyes; to see what they see, feel what they feel, and experience things as they do. None of us can fully experience things the way someone else does, but we can attempt to get it as close as possible.

To understand what empathy is, it’s important to look at different kinds of empathy. Psychologists Daniel Goleman and Paul Ekman break down the concept of empathy into the following three categories:

  1. Cognitive empathy is the ability to understand how a person feel and think. Cognitive empathy makes us better communicators, because it helps us relay information in a way that best reaches the other person.
  2. Emotional empathy (also known as affective empathy) is the ability to share the feelings of another person. Some have described it as “your pain in my heart”. This type of empathy helps you build emotional connection with others.
  3. Compassionate empathy (also known as empathic concern) goes beyond simply understanding others and sharing their feelings; it actually moves us to take action, to help however we can.

So, making a useful product or service needs more than just a group of talented and hard working people. We have to engage and collaborate through empathy and authenticity, staying connected and transparent, and empowering clear communication and strong collaboration.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Article
Celebrating Creativity Month with a New Perspective

Happy new year! We at Innovesia would like to extend our wishes for the new year to our partners and clients. With 2020 in our rearview mirror, it is important to get the gear running with a fresh mindset towards innovation. January does not only mark the beginning of a …

Article
Mendalami Kebiasaan Pelanggan Ketika Bisnis Berinovasi

Innovesia Webinar Series merupakan program terbaru Innovesia yang memiliki tujuan memberikan ruang bagi masyarakat untuk belajar berinovasi melalui rangkaian webinar yang menghadirkan topik dan tokoh-tokoh yang ahli dibidangnya untuk berbagi pengalaman dan pengetahuan mereka mengenai cara atau inisiatif inovasi apa yang dilakukan di industri atau sektor mereka bekerja. Rangkaian Innovesia …

Article
Cara untuk Tetap Kreatif dan Adaptif di Situasi yang Terbatas

Saat ini kita tengah dihadapi oleh tantangan global yang memberikan dampak besar kepada bisnis kita secara positif atau negatif. Peran seorang praktisi PR menjadi sangat krusial untuk mengkomunikasikan strategi bisnis dalam era New Normal untuk menumbuhkan kepercayaan masyarakat terhadap bisnis atau organisasi kita. Pada sesi ini Anda akan belajar bagaimana …


Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/designth/public_html/wp-includes/functions.php on line 4221