Embed a Design-Driven Culture


At Innovesia, we meet clients with various cases. Companies want to work with a design-driven mindset but struggle to implement it. The main problem is there is not a shared understanding of “design thinking” across the organization. Just selling a product or service to customers won’t engage them, companies can use several “design thinking principles” to do so. Luckily, those principles are not uncommon, especially in product and service development. Those principles are:

  1. Using empathy to put to put customers at the center of the problem-solving equation is the foundation of design thinking
  2. Collaboration to get powerful insights through joint forces
  3. Creativity by pushing the limit to reveal new opportunities
  4. Experimentation to test prototypes
  5. Holistic mindset to explore the bigger picture and finding focus

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