Rare is known for its innovative approach in running behavior change campaign for conservation. The campaign focuses on understanding underlying issues of current behavior, characteristics of target audience, effective messages and campaign medias that are favorable to the target audience and removing barrier to changing behavior.
On July 10-11 2019, Innovesia with RARE Indonesia held an extraordinary session in gathering information. This session aims to gain insights and ideas from fisherman perspectives with agile methodologies, focusing issues to customers to get the best ideas for innovation. Participants came from different division units then formed into several groups to actively collaborate in each session.