Customer voice development with ESQ Business School


Design Driven Entrepreneurship class with ESQ Business School students

Innovesia delivered Design Thinking course at ESQ Business School, Jakarta. Along with over 50 students coming from sharia business management we delivered Innovesia’s Design Thinking process; Insights, Ideation, and Implementation. During the course, students were grouped into 20.

The purpose of this course is to emphasize insights as the critical point in the early stage of establish a business. Students were equipped with tools to gain customer insights through empathy process by having observation, ethnography, and interview. Students were also defining the customer’s need, want, demand and jobs. The most challenging phases were 1) whenever they must hold their judgment and 2) try to listen what their customer really need in form of the jobs.

The Ideation process encouraged students to build ideas over someone’s mind, it can come purposefully or unintentionally. Through collaborative idea development, we can get new perspectives and it will help to surface new thinking and possibly a lightning bolt or two. As far as we know, students are always grouchy and grumpy with class quiz, peculiarly the gamification in the class quiz drives the students’ excitement to do the evaluation process.

By the end of the course, students presented their findings from customer’s mind, developed ideas into visual communication by using storytelling and role-play. This gave them new perspectives on how to deliver their findings, their ideas and prototypes. Surprisingly, some of the students brought the new products during the audition in front of the panel of judges.


6th year of Design Thinking course for Magister Manajemen Universitas Indonesia (MMUI)

Innovesia is proud to be the chosen partner to deliver a Design Thinking course for students in the Magister Manajemen program in Universitas Indonesia for the 6th year. We crafted current contexts and challenges for new students in this 2021/2022 intake to be used in exploring and understanding Design Thinking …

Creating Post-pandemic Social Innovation with MMUI Post-graduate Students

We are truly humbled to be chosen once again to help Magister Manajemen Universitas Indonesia (MMUI) in delivering the  Design Thinking Course. Our program, a 3-week course on the Design Thinking methodology for MMUI post-graduate students, has been running for the sixth straight year. And once again, we were very …

Business Idea Presentation from IPMI InnoLab Online Incubation Program

On 18 December 2020, Innovesia with IPMI International Business School conducted InnoLab Online Incubation Program: Business Idea Presentation. This activity was the final session of InnoLab Batch 2, with six groups presenting their business ideas in front of a panel of judges. This event was also supported by Sriboga Raturaya …