Insight: Empathy, Experience and Experiment

Article

Empathy is one of the mindsets that should be internalized whenever a Design Thinker conducts a design or customer research. However, gaining empathy toward target customers is not easy.

There’s a tool called Empathy Map. Essentially the tool helps you to EXPERIENCE every situation and condition being experienced by your target customers. To feel what they feel, hear what they hear, see what they see, and think what they think.

Moreover, you can also try another tool called the Experiment Cards. It enables you to EXPERIMENT many scenarios to observe the behavior of your target customers.  What will your target customer do when s/he’s facing a problem? How does s/he behave in a controlled environment? What will s/he do in a limited resources?

 

Article
Agile Fundamental for DBS Kampus Merdeka

In line with the Ministry of Education and Culture Program – Kampus Merdeka, DBS, and Innovesia collaborated to organize a workshop specifically designed for DBS interns. In this workshop, Agile concepts and practices are introduced to those who take part in the internship program as part of the Merdeka Campus …

Article
Business Acumen Essential with Nusantara Regas

Business landscape is changing faster than ever, be it from the demand from the market as well as the rising numbers of new competitors. Hence, it is crucial to always improve strategies for employees. Over the course of two month, Nusantara Regas equipped their team members with mindset-changing workshops with …

Article
7 Must-Have Mindsets for Innovator: Design Thinking Mindsets

In an uncertain situation like today, we need to adapt to the situation. In adapting, continuous innovation is needed. Design thinking is well known as a magic process for innovation. This method is arguably the most attractive way to describe a model for innovation based on human-centered observation and prototyping. …