Insights: Explore & Exploit

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A design thinker has to EXPLORE deeply the customer’s jobs-to-be-done. Ask everything and question why the customers behave the way they do in their own context and environment.

Once a design thinker found an interesting insight, then s/he can EXPLOIT further the underlying driver and motivation that nudge the customers to act that way. Dig down to find urgent and key issues faced by customers.

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Agile Fundamental for DBS Kampus Merdeka

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7 Must-Have Mindsets for Innovator: Design Thinking Mindsets

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