Building Strategic eCommerce Road Map & Blue Print for BNI’s Rumah Kreatif

Consulting

As one of the biggest banks in Indonesia, Bank BNI 46 has established a strong foundation in Indonesia economy through its banking and financial services. Bank BNI 46 has tremendous amount of small and medium enterprises (SMEs) as long term customers which have a pivotal part of BNI’s growth in the past 2 decades.

One of the BNI’s programs to accelerate strong business acumen among local community, is the establishment of Rumah Kreatif (Creative House), a Hub for SMEs to promote their products and then to channel it to wider market, national and international. Furthermore, BNI has also nurtured and grown local SME players  to create and promote potential product which demanded by the consumers and customers.

Due to the changes in the market landscape, with the bigger competition coming from e-Commerce, now they’re facing big challenge to sustain Rumah Kreatif. BNI invited Innovesia for consulting project with objective to design and build the strategic road map and blue print for BNI’s Rumah Kreatif to go into broader market through e-Commerce and digitalization. This task is now performed under BNI’s division of consumer banking and digital banking, and then partnering side-by-side by Innovesia to build the blue print.

In order to undertand the current market situation and to gain insights from the Rumah Kreatif SMEs, Innovesia conducted Design Thinking workshop in two regencies: Kabupaten Banyuwangi and Kabupaten Sleman.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Education
Introducing Technology-Based Business to Students at Idealogy TBB Bootcamp with ITB

July 15th to 16th, 2019, Bandung, Indonesia Earlier this week, the School of Business and Management (SBM) from The Bandung Institute of Technology (ITB) held their latest edition of Idealogy Bootcamp, an idea bootcamp for ITB students of various faculties to collaborate in a rapid ideation program based on ITB …

Article
Why AI Needs Business Strategy?

Why AI Needs Strategy? How To Design AI Strategy for Business? Lebih dari 70% kegagalan implementasi #ArtificialIntelligence bukan disebabkan oleh teknologinya, tetapi karena strateginya tidak tepat. Banyak sekali perusahaan, startup, maupun organisasi lain yang latah ingin menerapkan AI dalam sistem organisasi mereka, tetapi tidak disinergikan dengan strategi bisnis. How To …

Digital
InnOvaTe 2019 – Industrial IoT Innovation with Telkomsel 2019 – Roadshow Bandung

Wednesday, May 22, 2019 – Telkomsel’s InnOvaTe 2019, Roadshow Bandung was held at BLOCK71 – Innovation Factory Bandung. This was the second roadshow ahead of the hack day on July. It was a great day! A full house with 110+ participants and they were even coming from areas outside Bandung …


Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/designth/public_html/wp-includes/functions.php on line 4212